Martinsville, Virginia — Confidential Investor Proposal

Mountain Luxury
Reimagined.

24 architect-designed modular luxury homes on ¼-acre lots at 400 Turner Ashby Road. A $11.66M gross development opportunity in the heart of Henry County's untapped luxury market.

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~29%Dev. Margin
$11.66MGross Dev. Value
36 mo.Programme
The Investment Case

A Category-Defining
Opportunity

Martinsville and Henry County present a luxury residential void unlike any in Virginia — virtually no new-build, architect-designed product on generous lots. Blue Ridge Crest is the only offering of its kind within this sub-market.

$480KAvg. Target Sale Price
24Residential Lots
9.5 acTotal Site Area
$2.55MNet Dev. Profit (Base)

The subject property at 400 Turner Ashby Road is a 9.5-acre parcel in Henry County, Virginia — owned by the Simon Family Trust and anchored as the project's seed capital. The Trust funds the initial equity tranche at 15% APR, providing co-investors a fully-aligned capital structure.


Buyers in the luxury segment are currently forced to look to Roanoke, Greensboro, or Blacksburg — markets 45–90 minutes distant. Blue Ridge Crest captures that demand locally, at a price point approximately $200/sf against an existing resale market of $92–$97/sf.

🏔
Timeless
Architecture inspired by the enduring character of the Blue Ridge Mountains — clean lines, natural materials, wraparound porches, stone accents that age beautifully and hold value.
✦
Elevated
Every home is designed to a specification not previously available in Martinsville — quartz countertops, hardwood floors, energy-efficient systems, and smart-home integration as standard.
◈
Refined
Curated landscaping, cohesive street design, gated entry features and architectural covenants that protect and systematically grow long-term asset value for every owner.
🌿
Nature-Connected
¼-acre lots, mature tree lines preserved, walking trails and unobstructed views to the Blue Ridge landscape — a lifestyle proposition, not just a residential product.
The Collections

Three Homes.
One Vision.

Three distinct architectural models designed to serve different segments of the luxury buyer market, each maintaining a cohesive mountain-modern aesthetic and identical specification standards throughout the community.

The Ashby lifestyle
Entry Luxury
The Ashby
From $420,000
  • Living Area2,200 sq ft
  • Bedrooms3 bed / 2.5 bath
  • Garage2-car attached
  • Key FeatureCovered front porch
  • Units7 of 24
The Ridge lifestyle
Mid Luxury
The Ridge
From $480,000
  • Living Area2,500 sq ft
  • Bedrooms4 bed / 2.5 bath
  • Garage2-car attached
  • Key FeatureWraparound porch
  • Units10 of 24
The Crest lifestyle
Premier Luxury
The Crest
From $560,000
  • Living Area2,800 sq ft
  • Bedrooms4 bed / 3.5 bath
  • Garage2-car attached
  • Key FeatureTurret bay & portico
  • Units7 of 24
Site Layout

400 Turner Ashby Road
Martinsville, VA

The 9.5-acre parcel is configured into 24 numbered ¼-acre residential lots served by an internal loop road and a cul-de-sac branch. A natural stream corridor runs through the buffer zone. Lot 18 retained as the principal homestead plot.

9.5 acTotal Site
24Dev. Lots
¼ acreLot Size
Henry Co.Virginia
Proposed subdivision plan 400 Turner Ashby Road
Financial Model

The Numbers.
The Case.

A compelling 21–36% development margin across all scenarios, anchored by an off-plan sales strategy and fixed-price modular construction contracts that control cost risk.

Revenue by Home ModelUnitsPriceRevenue
The Ashby7$420,000$2,940,000
The Ridge10$480,000$4,800,000
The Crest7$560,000$3,920,000
Gross Development Value$11,660,000

Total Cost SummaryAmount
Construction (24 units @ $280K)$6,720,000
Infrastructure & Roads$544,000
Sales & Marketing (3%)$350,000
Professional Fees$160,000
Finance Costs$320,000
Land Contribution$800,000
Contingency (5%)$215,000
Net Development Profit (Base)~$2,551,000
Conservative (90%)
$432K avg.21%
GDV $10.37M · Net Profit ~$2.21M
★ Base Case (100%)
$480K avg.29%
GDV $11.52M · Net Profit ~$3.36M
Optimistic (110%)
$528K avg.36%
GDV $12.67M · Net Profit ~$4.51M
Capital Structure

Indicative Investment
Structure

Blue Ridge Crest is open to discussing equity co-investment, preferred equity arrangements, JV SPV structures, or senior development finance. Total project capital requirement: approximately $8.17M across a 24-lot programme.

Seed / Mezzanine
$306,800
4% of TDC
Simon Family Trust
15% APR + profit share
Anchored & fully aligned
Open to Investors
Equity Co-Investor
$2,800,000
34% of TDC
Profit share on GDV
Preferred return negotiable
JV or SPV structure
Open to Investors
Mezzanine / Pref. Equity
$570,000
7% of TDC
12% preferred return
+ profit share
2nd charge position
Senior Dev. Finance
$4,500,000
55% of TDC
1st charge lender
~7.0–8.5% p.a.
Bank / bridging lender
Development Programme

36 Months to
Full Completion

A phased programme designed to fund construction through off-plan pre-sales, with infrastructure delivered first to maximise buyer confidence and minimise peak equity requirement.

00
Months 1–6
Infrastructure & Approvals
Planning, survey, permitting, Henry County approval. Road network, utilities, and gated entry feature installed. Off-plan marketing preparation begins.
Foundation Phase
01
Months 5–14
Phase 1 Launch
Off-plan pre-sales launch. First 8 homes ordered from modular factory partner and delivered to site. First Ashby model dressed as permanent show home.
8 Homes
02
Months 12–24
Phase 2 Construction
Phase 2 off-plan sales open. 8 further homes built and delivered. Buyer completions begin; mortgage funding flows. Capital recycled into Phase 3.
8 Homes
03
Months 22–36
Final Phase & Exit
Final 8 homes constructed and sold. Trust loan repaid in full. Net development profit distributed to investors per LLC Operating Agreement.
8 Homes
Mountain luxury living
Mountain Modern Living
The Crest premier luxury
The Crest — Premier Luxury
The Ashby
The Ashby — Entry Luxury
The Ridge
The Ridge — Mid Luxury
Investor Inquiries

Ready to Explore
the Opportunity?

This proposal is strictly confidential and intended solely for named recipients. To receive the full investor prospectus, detailed financial model, and site documents, please complete the form.

This does not constitute a public offering of securities. All investors should seek independent legal and financial advice from appropriately qualified professionals.

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Confidential — For Qualified Investors Only

Important Disclaimer

This website and the materials herein have been prepared by Blue Ridge Crest Development, LLC for informational purposes only and do not constitute a public offering of securities, an offer to sell, or a solicitation of an offer to buy any interest or security in any jurisdiction. All financial projections, cost estimates, and revenue forecasts are estimates only, based on publicly available market data as of May 2026, and are subject to change based on market conditions, regulatory approvals, and factors beyond the control of Blue Ridge Crest Development, LLC. The site plan is a conceptual layout for investor illustration purposes only; it is not a certified survey or engineering drawing. Final lot count is subject to Henry County Planning Department approval and formal survey. Prospective investors are strongly advised to conduct independent due diligence, obtain independent legal advice from a Virginia-licensed attorney, and seek independent financial and tax advice from a Certified Public Accountant. Blue Ridge Crest Development, LLC is registered in the State of Colorado. Company Secretary: Jasmine Berry. Classification: Strictly Private & Confidential.